Digital Marketing Strategist To display this page you need a browser with JavaScript support. Competition Number: J0424-0675 Position Title: Digital Marketing Strategist Position Number (Final): 00500741 Employee Group: Support Staff - USW Local 2010 Job Category: Communications and Marketing Department or Area: Smith Marketing & Comm Location: Kingston, Ontario, Canada (Hybrid) Grade: 08 Review Salary Information Here Hours per Week: 35 Job Type: Permanent (Continuing) Shift: 7 Monday - Friday Number Of Positions: 1 Date Posted: April 16, 2024 Closing Date: May 1, 2024 COVID 19 On-Campus Requirements Prior to May 1, 2022, the University required all students, faculty, staff, and visitors (including contractors) to declare their COVID-19 vaccination status and provide proof that they were fully vaccinated or had an approved accommodation to engage in in-person University activities. These requirements were suspended effective May 1, 2022, but the University may reinstate them at any point. About Queen's University Queen’s University is the Canadian research intensive university with a transformative student learning experience. Here the employment experience is as diverse as it is interesting. We have opportunities in multiple areas of globally recognized research, faculty administration, engineering & construction, athletics & recreation, power generation, corporate shared services, and many more.We are committed to employment equity and diversity in the workplace and welcome applications from individuals from equity seeking groups such as women, racialized/visible minorities, Indigenous/Aboriginal peoples, persons with a disability, persons who identify in the LGBTQ+ community and others who reflect the diversity of Canadian society.Come work with us! Job Summary A Brief OverviewThis position creates, implements and regularly updates digital marketing plans for the unit's programs, teams and/or events. This position initiates and conducts market research and surveys, and leverages analytics to monitor the effectiveness of the unit's online marketing strategies. This position develops reports and generates insights and recommendations to inform and improve upon the unit's digital marketing strategies and plans. This position also develops, monitors and administers social media marketing budget. Job Description What you will do Creates, implements and regularly updates digital marketing plans for the unit's programs, teams and/or events. Initiates and conducts market research and surveys, and leverages analytics to monitor the effectiveness of the unit's online marketing strategies. Develops reports and generates insights and recommendations to inform and improve upon the unit's digital marketing strategies and plans. Recommend and develop policies, procedures, guidelines and templates for consistency in use across the unit. Develops, monitors and administers social media marketing budget. Oversees, review and implements website strategy and digital marketing projects. Coordinates workflow between the unit and third parties. Required EducationFour-Year Bachelor Degree or equivalent. In addition, requires trade certification, qualification, or on-going learning to remain ahead of changes in technology or emerging fields.Required ExperienceMore than 3 years and up to and including 5 years of experience.Consideration may be given to an equivalent combination of education and experience.Job Knowledge and RequirementsKnowledge of concepts and principles in a specialist field that is typically acquired through a combination of advanced professional or academic qualifications and/or substantial work experience.Provide effective consultation and advice on non-straightforward and/or complex issues.Interaction with others requires interpersonal skills and the ability to understand and influence.Adapt messages to meet the different needs of different audiences.Builds relationships, trust and credibility.Prioritize and distribute work to deliver objectives on time and to the highest standard.Identify in advance when the intended results may not be achieved and develops a plan to address the gaps.Actively participate in project team meetings and develop individual and unit project plans.Lead procedural or technological change within a unit.Identify opportunities to improve the effectiveness and efficiency of work processes.Seek information and input to fully understand the cause of problems.Appropriately assesses risks before making a decision.Contribute to the creation and evaluation of possible solutions.Take action to remove obstacles and address problems before the impact performance and results.Apply equity, diversity, accessibility, inclusion and Indigenization considerations to decision making and planning.Promote a work environment that is free from sexual violence, harassment and discrimination, and the ability to show empathy for those who have experienced trauma. Employment Equity and Accessibility Statement The University invites applications from all qualified individuals. Queen’s is committed to employment equity and diversity in the workplace and welcomes applications from women, visible minorities, Aboriginal Peoples, persons with disabilities, and persons of any sexual orientation or gender identity. In accordance with Canadian Immigration requirements, priority will be given to Canadian citizens and permanent residents.The University provides support in its recruitment processes to applicants with disabilities, including accommodation that takes into account an applicant's accessibility needs. Candidates requiring accommodation during the recruitment process are asked to contact Human Resources at hradmin@queensu.ca. Are you interested in this job?