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Senior Digital Engagement Analyst

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Competition Number: J0522-0806
Position Title: Senior Digital Engagement Analyst
Employee Group: Support Staff - USW Local 2010
Job Category: Advancement/Fundraising
Department or Area: ADV Marketing, Comms and DR
Location: Kingston, Ontario, Canada
Salary: $70,352.00 - $87,295.00/Year
Grade: 09
Hours per Week: 35
Job Type: Permanent (Continuing)
Shift: 7 Monday - Friday
Number Of Positions: 1
Date Posted: June 23, 2022
Closing Date: September 12, 2022
Additional Information:
This position is eligible for a remote work arrangement.

COVID 19 On-Campus Requirements

The Queen’s University Policy Regarding Mandatory Vaccination Requirements for In-person University Activities requires ALL Community Members, including employees, to be Fully Vaccinated against COVID-19 prior to participating in any In-person University Activities. This is a condition of employment for all employees who are required to attend University Property to perform their employment responsibilities. Individuals who cannot be vaccinated due to substantiated grounds (medical and other protected grounds under the Ontario Human Rights Code) may ask the University to validate the exemption and request an accommodation for these rare circumstances. If approved, they will be subject to additional health and safety measures.

About Queen's University

Queen’s University is the Canadian research intensive university with a transformative student learning experience. Here the employment experience is as diverse as it is interesting. We have opportunities in multiple areas of globally recognized research, faculty administration, engineering & construction, athletics & recreation, power generation, corporate shared services, and many more.

We are committed to employment equity and diversity in the workplace and welcome applications from individuals from equity seeking groups such as women, racialized/visible minorities, Indigenous/Aboriginal peoples, persons with a disability, persons who identify in the LGBTQ+ community and others who reflect the diversity of Canadian society.

Come work with us!

Job Summary

A Brief Overview
Reporting to the Director, Digital Engagement and Special Projects, the Senior Digital Engagement Analyst will apply their analytical and creative skills toward the goal of increasing philanthropy, donors, and pipeline across Queen's University. The role is charged with using data and statistical analysis to better understand and advance different facets of the Queen's University digital solicitation and engagement ecosystem, including but not limited to: annual and planned gift fundraising, lead generation, and stewardship. Queen's Office of Advancement is committed to donor-centered philanthropy.

A proven strategic and analytical thinker, the Senior Digital Engagement Analyst will operate with a high degree of independence, judgement, consistency, and relationship building. They must be able to handle and prioritize multiple projects at once, be proficient with and knowledgeable of data analysis methodology, and demonstrate excellent customer service and communication skills when working with a diverse group of campus and community partners.

This role is responsible for project management of mass solicitations for the Office of Advancement, supporting campus stakeholders to develop and execute mass appeals that further Advancement and university-wide strategic goals and priorities. The incumbent prioritizes, plans, project manages, executes, and evaluates digital engagement strategy for raising maximum charitable revenues from alumni, parents, and friends through a sophisticated mass appeal program. This includes oversight of the segmentation, solicitation, tracking, and reporting.

This role works closely with the Advancement Communications and Marketing Team on lead generation, identifying new markets, and donor and alumni engagement to ensure digital engagement is part of an overall multi-channel strategy. They will develop a comprehensive testing strategy for marketing activities that will support the long-term growth of the annual and planned giving programs. As the subject matter expert, they will be responsible for process improvement, data quality, and reporting processes in support of donor engagement and recognition.

This position provides subject matter expertise and project support to identify and evaluate data requirements, and recommend strategic approaches for Advancement projects. This position centralizes, monitors, and foresees data requirements for Advancement projects. This position organizes and maintains data management tools and methods. This position coordinates and distributes data analytics requests. This position also establishes, monitors, coordinates, and oversees the data production calendar and project schedules.

This position is eligible for a remote work arrangement.

Job Description

What you will do

  • Provides subject matter expertise and project support to identify and evaluate data requirements, and recommend strategic approaches for Advancement projects.

  • Centralizes, monitors, and foresees data requirements for Advancement projects.

  • Organizes and maintains data management tools and methods.

  • Coordinates and distributes data/analytics requests.

  • Establishes, monitors, coordinates, and oversees the data production calendar including project scheduling to ensure timely completion of data requirements.

  • Develops plans and proposals.

  • Conducts data proofing for all mass solicitations and provides data support for targeted philanthropic pieces and strategies.

  • Prepares reports and presents findings to a variety of audiences.

  • Other duties as required in support of the department and/or unit.

Required Education
  • Four-Year Bachelor Degree or equivalent. In addition, requires trade certification, qualification, or on-going learning to remain ahead of changes in technology or emerging fields.
    • in database management preferred.
Required Experience
  • More than 5 years of experience.
    • Experience in data, trend analysis and reporting considered an asset.

    • Experience in program analysis and reporting considered an asset.

    • Experience in database administration/management, design and/or technologies considered an asset (e.g., MySQL, PostgreSQL, and/or Oracle/DB2, relational databases, warehoused databases, etc.).

    • Knowledge of relationship building, fundraising and stewardship considered an asset.

    • Experience in planning and/or managing projects considered an asset.
Consideration will be given to an equivalent combination of education and experience.

Job Knowledge and Requirements
  • Knowledge of concepts and principles in a specialist field that is typically acquired through a combination of advanced professional or academic qualifications and/or significant work experience.

  • Provide expert advice, guidance and consultation on highly complex issues and/or where the outcome may be contentious.

  • Interaction with others requires highly developed interpersonal skills to effectively persuade, negotiate, counsel, and/or consult.

  • Adapt messages to meet the different needs of different audiences.

  • Prioritize and distribute work to deliver objectives on time and to the highest standard.

  • Identify in advance when the intended results may not be achieved and develops a plan to address the gaps.

  • Lead team and project meetings and develop team/unit and departmental project plans.

  • Lead procedural or technological change within a unit or across broader university functions.

  • Identify opportunities to improve the effectiveness and efficiency of work processes.

  • Anticipate complex challenges to ensure activities are completed on time.

  • Effectively leverage relevant data as input to making decisions.

  • Appropriately assess risks before making a decision.

  • Comprehensive understanding of what sexual violence, harassment and discrimination are, and their varying effects on diverse members of the community.

  • Question and take appropriate steps to address attitudes, macroaggressions and other behaviours which are discriminatory. Acknowledges and respects diverse cultural traditions, abilities and beliefs.

Employment Equity and Accessibility Statement

The University invites applications from all qualified individuals. Queen’s is committed to employment equity and diversity in the workplace and welcomes applications from women, visible minorities, Aboriginal Peoples, persons with disabilities, and persons of any sexual orientation or gender identity. In accordance with Canadian Immigration requirements, priority will be given to Canadian citizens and permanent residents.

The University provides support in its recruitment processes to applicants with disabilities, including accommodation that takes into account an applicant's accessibility needs. Candidates requiring accommodation during the recruitment process are asked to contact Human Resources at

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