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Associate Director, Communications, ISF

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Competition Number: J1220-0720
Position Title: Associate Director, Communications, ISF
Employee Group: Managerial & Professional
Job Category: Communications and Marketing
Department or Area: ISF
Location: Kingston, Toronto or Remote, Ontario, Canada
Grade: 10
Hours per Week: 35
Job Type: Term
Length of term: 2 years
Shift: 7 Monday - Friday
Number Of Positions: 1
Date Posted: September 30, 2021
Closing Date: October 31, 2021

COVID 19 On-Campus Requirements

The Queen’s University Policy Regarding Mandatory Vaccination Requirements for In-person University Activities requires ALL Community Members, including employees, to be Fully Vaccinated against COVID-19 prior to participating in any In-person University Activities. This is a condition of employment for all employees who are required to attend University Property to perform their employment responsibilities. Individuals who cannot be vaccinated due to substantiated grounds (medical and other protected grounds under the Ontario Human Rights Code) may ask the University to validate the exemption and request an accommodation for these rare circumstances. If approved, they will be subject to additional health and safety measures.

About Queen's University

Queen’s University is the Canadian research intensive university with a transformative student learning experience. Here the employment experience is as diverse as it is interesting. We have opportunities in multiple areas of globally recognized research, faculty administration, engineering & construction, athletics & recreation, power generation, corporate shared services, and many more.

We are committed to employment equity and diversity in the workplace and welcome applications from individuals from equity seeking groups such as women, racialized/visible minorities, Indigenous/Aboriginal peoples, persons with a disability, persons who identify in the LGBTQ+ community and others who reflect the diversity of Canadian society.

Come work with us!

Job Summary

This is a unique and exciting opportunity to play a key role in the advancement of the Institute for Sustainable Finance (ISF) and be engaged in one of the most transformative issues of our day.

As the inaugural Associate Director, Communications you will build on momentum generated by ISF since its launch in 2019 and establish the strategies and processes to sustain and enhance its effective communications going forward.

Reporting to the Executive Director, ISF and as a key member of the ISF team, the Associate Director, Communications is responsible for developing and implementing ISF’s external communications, stakeholder engagement, and social media strategies and programs. The successful candidate will grow ISF’s national and international profile, manage reputation, support releases of original research, plan and stage events, engage a diverse set of stakeholders, support donor/ supporter relations, produce reports, and more.

As ISF is based within the Smith School of Business at Queen’s University, you will collaborate with relevant school and university teams such as Marketing and Communications, Development & Alumni Engagement, etc.

Job Description

General Duties
• Support ISF’s efforts to build and enhance its image and fulfill its mission. This includes messaging strategy and consistency across multiple contexts.
• Management of a proactive media relations strategy including proactive and reactive media engagement, releases of ISF research and other news, and media monitoring.
• Establish and maintain strong working relationships with the ISF team, partners, faculty and staff, as well as media.
• Working with the unit’s executive director, provide expert advice to develop and implement communication strategies (in-person, print, digital) to help meet ISF’s goals, and enhance the brand and image to both internal and external stakeholder groups.
• Source and manage marketing, and communications consultants and service providers, as required, and provide direction and guidance to individuals within the ISF who have a role in relevant activities. This includes managing within all relevant Queen’s University policies and practices for procurement, invoicing, budget management, etc.
• Develop and implement appropriate measurement criteria to evaluate the effectiveness of marketing and communications activities and business processes; monitor and report on results; recommend and implement strategies and tactics to improve results and ensure achievement of targets, reach and impact.
• Prepare speaking and briefing notes for ISF leadership, advisory board, sponsors and others.
• Undertake and implement special projects and other duties as assigned.
• Ensure ISF brand and storytelling is connected and relevant across communication platforms.
• Manage staging of virtual and in-person events, including promotion and registration.

Social Media Management
• Maintain and execute a social media content strategy and calendar for ISF’s channels
• Monitor and respond to comments.
• Build followers and engagement to grow reach for ISF.
• Monitor and engage with relevant other accounts and content.
• Maintain and manage analytics.

Stakeholder Management
• Maintain records of stakeholder relationships and contacts.
• Maintain calendar of sustainable finance-related events in Canada and key international ones.
• Manage regular outreach to key stakeholder groups including funders in conjunction with Smith’s Development & Alumni Engagement team.
• Work closely with external partners as needed, to drive optimal results and ensure fulfillment of funding agreement terms.
• Manage content creation, production and distribution of quarterly digital ISF newsletter.
• Support ISF’s government relations efforts including working with the university’s Government Relations team.
• ISF is supported by an engaged and expert Advisory Board. This role will support board meetings, briefings, and regular communications up-dates.

Collateral Management
• Maintain ISF web site.
• Monitor site analytics and seek opportunities for improved engagement.
• Create materials as required e.g. reports, brochures, etc. Contract graphic designers and others as required.

Media Relations
• Manage and execute an ongoing media relations effort for ISF including relationship building with key contacts, responding to requests, co-ordinating interviews, and placing opinion pieces and other earned media. Manage the media relations assignments of ISF’s external public relations agency.
• Maintain media monitoring

• University degree in a related field. Master’s degree considered an asset.
• 8-10 years of progressive experience in communications, public relations, journalism or a related discipline at a senior, strategic level.
• Proven experience in communications and media relations.
• Knowledge of and experience with strategic planning processes and the ability to develop and implement communications plans.
• Several years or demonstrated project management and strategic planning experience.
• Experience writing and editing in a variety of formats.
• Demonstrated understanding of, and experience with, social media strategy.
• Consideration will be given to an equivalent combination of education and experience.

• Excellent communications skills, both verbal and written.
• Strong attention to detail and accuracy, with an understanding of the repercussions of errors on the reputation and credibility of ISF, Smith School of Business and Queen’s University.
• Demonstrated understanding of how the media works, and the need to respond in timely manner to inquiries, within a deadline-driven environment that emphasizes strong customer service.
• Recognize and understand complex issues and their implications on image, reputation, and goals.
• Political acumen, tact, and sensitivity to recognize and deal with potential issues, internal and external.
• Excellent presentation and communications skills, including superior writing and editing abilities.
• Critical and creative thinker who is able to place communications in the broader organizational context and make content decisions accordingly.
• Excellent project management skills with the ability to plan and coordinate multiple project/work initiatives effectively. Ability to deliver consistently high-quality solutions and results, according to required timelines.
• Ability to prioritize project initiatives to respond to a fast-paced and somewhat unpredictable workday.
• As a one-person communications unit, ability and willingness to execute many tactics.
• Exhibit a results-driven approach with demonstrated problem-solving skills, while meeting multiple deadlines and able to accommodate irregular work hours when necessary such as for events.
• Excellent interpersonal skills required in dealing with a wide variety of constituents (senior staff, faculty, students, alumni, media), sometimes in stressful and institutionally sensitive situations. Ability to interact professionally and effectively with people at all levels of the organization.
• Ability to work as part of a team - flexibility, willingness to adapt and do what is necessary to further communication objectives.
• A strong listener and collaborator with the ability to creatively story tell and problem solve.
• Ability to deal with sensitive and confidential matters related to reputation issues.

• Determine what information is newsworthy and valuable for furthering communication objectives, in consultation with the Executive Director.
• Determine the most effective communications strategies and tactics to meet identified goals and targets
• Determine necessary and appropriate content for various written, social and digital communications as assigned.
• Identify necessary constituents for interviews and further consultation to produce thorough and accurate news stories, media materials and social media posts.
• Promote consistency within the ISF specifically, aligned with ISF’s brand as well as relevant business school and university priorities, brand character, messages, strategy, and overall communications plan.
• Where initiatives may not be in the best interests of the ISF, work with contacts to determine how structure, messages, format, or delivery should be modified or amended.
• Determine best strategies to build the necessary internal and external relationships required for success in the role
• Determine appropriate and necessary content for social media and maintain timeliness of material by proactively posting updates and posting as determined in consultation with the Director.

Employment Equity and Accessibility Statement

The University invites applications from all qualified individuals. Queen’s is committed to employment equity and diversity in the workplace and welcomes applications from women, visible minorities, Aboriginal Peoples, persons with disabilities, and persons of any sexual orientation or gender identity. In accordance with Canadian Immigration requirements, priority will be given to Canadian citizens and permanent residents.

The University provides support in its recruitment processes to applicants with disabilities, including accommodation that takes into account an applicant's accessibility needs. Candidates requiring accommodation during the recruitment process are asked to contact Human Resources at

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