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Social Media & Communication Specialist

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Competition Number: J1122-0234
Position Title: Social Media & Communication Specialist
Employee Group: Support Staff - USW Local 2010
Job Category: Communications and Marketing
Department or Area: ADV Marketing, Comms and DR
Location: Kingston, Ontario, Canada
Salary: $63,762.00 - $77,750.00/Year
Grade: 08
Hours per Week: 35
Job Type: Permanent (Continuing)
Shift: 7 Monday - Friday
Number Of Positions: 1
Date Posted: November 16, 2022
Closing Date: December 4, 2022
Additional Information:
This position is eligible for a remote work arrangement within Canada.

COVID 19 On-Campus Requirements

The Queen’s University Policy Regarding Mandatory Vaccination Requirements for In-person University Activities requires ALL Community Members, including employees, to be Fully Vaccinated against COVID-19 prior to participating in any In-person University Activities. This is a condition of employment for all employees who are required to attend University Property to perform their employment responsibilities. Individuals who cannot be vaccinated due to substantiated grounds (medical and other protected grounds under the Ontario Human Rights Code) may ask the University to validate the exemption and request an accommodation for these rare circumstances. If approved, they will be subject to additional health and safety measures.

About Queen's University

Queen’s University is the Canadian research intensive university with a transformative student learning experience. Here the employment experience is as diverse as it is interesting. We have opportunities in multiple areas of globally recognized research, faculty administration, engineering & construction, athletics & recreation, power generation, corporate shared services, and many more.

We are committed to employment equity and diversity in the workplace and welcome applications from individuals from equity seeking groups such as women, racialized/visible minorities, Indigenous/Aboriginal peoples, persons with a disability, persons who identify in the LGBTQ+ community and others who reflect the diversity of Canadian society.

Come work with us!

Job Summary

Reporting to the Director, Strategic Communications and Events, the Social Media & Communication Specialist will:

  • Coordinate social media tactics, which include developing content calendars and monitoring and producing reports.
  • Maintain a content calendar and assists with content planning.
  • Ensure compliance with style guide and accessibility standards. Maintain high standards for all visual and verbal communication and consistently apply guidelines used by the Office of Advancement and Queen's, including visual identity and the Queen's Style guidelines.
  • Develop cooperative networks within the university community to share strategies and develop collaborations.
  • Assume virtual event platform responsibilities including knowledge of features and functionality for virtual event delivery and reporting (zoom, and/or social lives).


  • The incumbent must combine sound judgment, exceptional interpersonal and communications skills, strong project management skills, and attention to detail. This position plays a key role in the areas of social media, digital content development and strategic digital engagement for the Office of Advancement. The incumbent will contribute fresh ideas on how to deliver content, a deep understanding of social media platforms and best practices, and provide strategic recommendations based on audience data and insights. They will experiment with new formats and platforms and navigate the ever-changing social media landscape with ease, effectively integrate brand, voice, customer experience, issues management, crisis communications, and other aspects of communications and marketing into execution on social media. This role effectively manages social media content, programs, and campaigns, including calendar planning, content development, management, and reporting, understands and contribute to digital marketing ecosystem planning, and can effectively use paid, earned, and owned media channels.

    As an ideal candidate, you understand the power of your work to enhance Queen's brand. You have strong customer service orientation, with a proven ability to respond to customer and client requests quickly and professionally. You have exceptional writing, editing, spelling, and grammatical skills, an ability to easily change writing styles and alter and repurpose text to fit the audience and voice of the intended communication, strong attention to detail and accuracy, with an understanding of the repercussions of errors on the reputation and credibility of the Office of Advancement and the university. Photo and video knowledge including capture and editing for various communications and marketing channels is an asset.

    Job Description


    A Brief Overview
    This position acts as subject matter expert to advise on and investigate new digital technologies, social media tools, trends, and applications. This position designs, produces, directs and/or scripts media-based content to support strategies and projects for the unit, and oversees the official social media accounts, including planning, developing, editing, scheduling and posting content. This position builds user engagement on official accounts, and monitors presence across social media channels. This position also serves on the crisis management team, and advises, posts to and monitors social media channels during emergency situations.

    The schedule for this position requires the incumbent to work variable hours on a regular basis, including evenings and weekends. In addition, travel is an inherent part of the position. This position is subject to the Averaging and Travel Time Credit provisions of the USW Local 2010 Collective Agreement.

    What you will do

    • Acts as subject matter expert to advise on and investigate new digital technologies, social media tools, trends, and applications.
    • Designs, produces, directs and/or scripts media-based content to support strategies and projects for the unit.
    • Oversees the official social media accounts, including planning, developing, editing, scheduling and posting content.
    • Builds user engagement on official accounts, and monitors presence across social media channels.
    • Serves on the crisis management team. Advises, posts to and monitors social media channels during emergency situations.
    • Collaborates on issues management and public relations efforts.
    • Measures and reports on engagement and other metrics for social platforms, leverages data to recommend improvements.
    • Other duties as required in support of the department and/or unit.
    Required Education
    • Four-Year Bachelor Degree or equivalent. In addition, requires trade certification, qualification, or on-going learning to remain ahead of changes in technology or emerging fields.
      Required Experience
      • More than 3 years and up to and including 5 years of experience.
        • Experience in writing, interviewing, reviewing, editing and/or proofreading internal and/or external communications and documents considered an asset (e.g., social media, policy manuals, newsletters, handbooks, legal documents, forms/templates, blogs, training/reference materials, technical documents, webinars, etc.).
        • Experience in managing/developing strategic communication plans considered an asset.
        • Experience in planning and/or managing projects considered an asset.
      Required Licenses and Certifications
      • G Driver's Licence required.
      • Valid Passport with no travel restrictions is required.

      Consideration will be given to an equivalent combination of education and experience.

      Job Knowledge and Requirements
      • Knowledge of concepts and principles in a specialist field that is typically acquired through a combination of advanced professional or academic qualifications and/or substantial work experience.
      • Provide effective consultation and advice on non-straightforward and/or complex issues.
      • Interaction with others requires interpersonal skills and the ability to understand and influence.
      • Adapt messages to meet the different needs of different audiences.
      • Builds relationships, trust and credibility.
      • Prioritize and distribute work to deliver objectives on time and to the highest standard.
      • Identify in advance when the intended results may not be achieved and develops a plan to address the gaps.
      • Actively participate in project team meetings and develop individual and unit project plans.
      • Lead procedural or technological change within a unit.
      • Identify opportunities to improve the effectiveness and efficiency of work processes.
      • Seek information and input to fully understand the cause of problems.
      • Appropriately assesses risks before making a decision.
      • Contribute to the creation and evaluation of possible solutions.
      • Take action to remove obstacles and address problems before the impact performance and results.
      • Apply equity, diversity, accessibility, inclusion and Indigenization considerations to decision making and planning.
      • Promote a work environment that is free from sexual violence, harassment and discrimination, and the ability to show empathy for those who have experienced trauma.

      Employment Equity and Accessibility Statement

      The University invites applications from all qualified individuals. Queen’s is committed to employment equity and diversity in the workplace and welcomes applications from women, visible minorities, Aboriginal Peoples, persons with disabilities, and persons of any sexual orientation or gender identity. In accordance with Canadian Immigration requirements, priority will be given to Canadian citizens and permanent residents.

      The University provides support in its recruitment processes to applicants with disabilities, including accommodation that takes into account an applicant's accessibility needs. Candidates requiring accommodation during the recruitment process are asked to contact Human Resources at hradmin@queensu.ca.

      Njoyn ATS